AMPP - Targeting And Reporting Options

When users choose to activate AMPP, the Apple Mail client will request images via the Apple proxy.

Targeting options

To ensure the best experience for the end-user, we have created a few new targeting rule options that can be used to identify requests via the Apple Proxy and select an experience specifically for those users.

Each of the following rules will match the Apple Proxy requests:

Note: Please be aware that previous targeting options related to Apple Client, Device, or Operating System will not apply for requests made through the Apple Mail Proxy.

 

Reporting options

When reporting by device, any devices with Apple Mail Privacy enabled will be labeled as "Apple Proxy." This is because the proxy prevents us from identifying the specific device the subscriber is using. Similarly, in reports based on email clients, subscribers with Apple Mail Privacy activated will have their email client listed as "Apple Mail Privacy."